What are the benefits of link building in SEO is an excellent question for any beginner. But before understanding the Benefits first we’ll try to understand, what is link building. Link building is an essential part of SEO because the whole off-page SEO is based on Link building. We also call it backlink, it’s entirely up to you what you name it. The meaning of both words has the same intent.
After thorough Keyword research and publishing content, building links is beneficial because it shows that your content is worth sharing and it is valuable. That’s why Link building is important.
There are many benefits of link building in SEO that can help improve your website ranking. Today you’ll learn about it in this article.
Table of Contents
- What is Link Building?
- How can you create backlinks?
- The Benefits of Link Building in SEO?
- Conclusion
What is Link Building?
The Process of acquiring links for your website from other domains is link building. Acquiring backlinks from High domain authority websites builds trust in the eye of google.
Creating unnecessary links can look spammy and google will not consider them as good backlinks and will affect your ranking. Quality backlinks will pass the Link juice as linking shows that your content is valuable and trustworthy.
Although some people say SEO is all about backlinks while others say SEO is not about only link building. But Off-page SEO is entirely link-building and there are many ways of getting good backlinks.
If you create a backlink on a website that has a good DA and PA and has less than a 10 Spam score then it will be considered a high-quality backlink. (DA, PA, and Spam score is a Moz metrics)
These are Moz metrics and one thing you must know is that whatever spam score your website shows on the Moz toolbar, it won’t change because google and Moz both are different.
Moz doesn’t know the changes you made to improve your backlink profile but google does know. so don’t depend entirely on Moz metrics.
How can you create backlinks?
Creating backlinks is not tough if you know the right way, and why you need backlinks. Link building is an Art and everyone has their way of making it.
Make sure that you don’t use any black hat techniques as it will totally destroy your SEO efforts. There are many ways of creating backlinks but first, you should know the types of Links. There are mainly two types of Links-
- Do-follow Link
- No-follow Link
Do-follow– These Links pass the Link juice. This means that the referring domain takes the responsibility that this link is worth sharing.
No-follow– They don’t pass the link juice. But why do we need no follow link? we need it for bringing traffic to the targeted website.
The different ways through which you can create backlinks:-
- Profile creation
- Directory submission
- Image submission
- Forum Posting
- Infographics
- Guest Posting
- Blogs
The Benefits of Link Building in SEO?
benefits of link building
1- Improved SEO efforts
Link building improves off-page search engine optimization efforts. Good quality backlinks pass the link juice to your website which shows that your content is worth sharing and it is genuine.
2- It increases the traffic
It’s not only about ranking and quality content but it is also about traffic. Link building can also bring traffic to your website through blog posting, profile creation, and guest posting.
3- More visibility on search engine
Through link building, your webpage can be discovered by a wider search term that you have not specifically targeted. Another great benefit of link building is that Higher-ranking URLs tend to rank for total keywords.
4- It Generates More Revenue
It is the benefit of link building that people are clicking on your link on another website and viewing your content. It increases the organic traffic, and as you know an increase in traffic can increase the chances of buying your service. As your website ranking will improve in SERPs, it will increase the chances of great revenue.
5- Indexing in google
Link-building increases the chances of indexing your website or URL. When google crawlers find a hyperlink across the web they crawl and index it easily.
6- High Domain authority
Domain authority tells the strength of a Domain. Link-building on high-authority sites increases your website’s domain authority, which is a very positive point from an SEO perspective.
7- High Page authority
Page authority tells the strength of a webpage. Page authority can help in boosting other pages with the help of internal linking and other SEO tactics.
Conclusion
Link building is a part of OFF page SEO strategy hence it is important to understand the benefits of link building before starting. If you create links at the right places then it increases the chance of a higher ranking in the SERP.