If you are a Digital marketer you must have heard about the importance of keyword research in SEO. This is because the whole organic marketing is based on keywords.
Keyword research in SEO is the essential step for any SEO strategy. When a user searches for something on google, he usually types a keyword, on the basis of that keyword google shows them the relevant results.
If you are not prioritizing keywords, then there is something very wrong with your SEO planning. You aren’t gonna get good results, which will lead you to a dead end.
You will lose the money, time, and effort you put into your content or webpage.
Today I am going to share with you the importance of keyword research in SEO and how many types of keywords are there.
Table of Contents
- What are keywords?
- What is keyword research in SEO?
- What is the importance of keyword research in SEO?
- How to do keyword research in SEO?
- Conclusion
What are keywords?
The words typed by a user in the google search engine are actually keywords. Keywords are terms phrases or question that has some intent behind them are called keywords.
it’s necessary to have relevant keywords on your website so that they can be found by the right audience. when it will be found by the correct audience, the value of your content will increase and it will build trust.
For example, ” Digital marketing course” is a keyword that has a clear identification that someone is looking for a D.M course.
The types of Keywords in SEO.
There are four types of keywords in SEO. These types of keywords are useful for understanding the intent behind a query.
Informational Keyword – A searcher is looking for an answer to a question or wants to know something in general.
Commercial keyword– A brand investigational keyword. Searchers either compare products or learn about a Brand.
Navigation Keyword– A keyword that is used to navigate to find a specific website.
Transactional Keyword– A keyword that is used by searchers to take any action.
As you know every website offers different services and products to sell. With the help of these keywords, it’s easy for marketers to target the required segment of the audience.
What is keyword research in SEO?
Keyword research in SEO means identifying the popular and relevant words and phrases people are searching for, on Google and other search engines.
When you find out what people are searching for, you can plan your content around those keywords.
Researching keywords gives a better understanding of the competition and volume. And it also helps in understanding how difficult it would be to compete on certain keywords.
What is the importance of keyword research in SEO?
The importance of keyword research in SEO can be understood in a simple way. When we go to the market for purchasing a product we research it before going to market.
We make a list of Companies, prices, and specifications and during this process, we find out the best product for our needs.
It is the same for keyword research. When we do research on keywords we find out different opportunities for our website.
As I said earlier, our Website is completely based on keywords and those keywords have some volume, because of that volume we get organic traffic
If the keyword doesn’t have any volume, it is of no use because no one is searching for that term. Which means it isn’t discoverable.
But also SEO keywords are not only about volume, it is also about the varied language people use to research.
Keyword research in SEO gives a clear idea of varied topics to write blogs on and what kind of information people are looking for.
How to do keyword research in SEO?
First of all, you should know about the topic that you want to write about. Then jot down the terms that you have in your mind (these terms are also known as seed keywords).
You will understand these seed keywords very well if you are an experienced person. If you are a beginner then whatever the terms you think suit your topic, write them down in a notepad.
After writing 10-15 keywords, search them on GOOGLE and see what websites you get on SERP. And at least you should have 10 keywords for researching thoroughly.
If you are getting the right results in SERP that means the keyword you noted down for a certain topic is correct.
Now you have to figure out keywords that have more volume and less competition and define your topic well.
There are multiple ways to do keyword research in SEO. You can use any Best free SEO tools and get help from Google.
Conclusion
Keyword plays an important role in SEO no matter what people say. you can develop your website content on these keywords and can rank at the top of SERPs. Learn more about LSI keywords.